
Now those of you who know me know I'm not a big Ninja Turtles fan. However I know quite a few of you are. I ran across a blog called The 5th Turtle. It's written by the head of Licensing, for the Turtles property. It's got some interesting insight into what it's like to manage an IP as large a the Turtles. By far my favorite post is this one HERE. It discusses the recent shift in power from the licenser to the now ALL POWERFUL Retailer.